Data and technology
services partnering
We provide market development services to a small group of high quality, niche data and technology providers looking to grow their market presence.
These include relevant marketing support, early stage prospecting and qualified lead generation, overseeing pre-sales activities, research studies, surveys and white paper production. Our approach is issue-based and empathetic, with a clear focus on driving tangible benefits for the end-client.
The deep, ongoing nature of the relationship and understanding we develop with our partners limits their number but ensures that value is created for all parties.
Research Services
Market assessment and analysis, benchmarking and dedicated research activities to size and qualify the opportunity
Proposition shaping
With our partner, define target segments, their case for change and the scale of the commercial opportunity
Awareness and positioning
Issue-based, business-led content for outbound marketing, press coverage, white papers and events to stimulate relevant client dialogues
Engagement
1:1 discussions based leading to a qualified opportunity, articulating a to-be picture and commercial business case
Pre-sales and close
Oversee, support and act as a trusted advisor to ensure the deal is closed and the programme of change delivers real benefit to the client